denner - #zuteuer

For its 50th birthday, Denner asks it’s customers to label what they think is too expensive with a sticker saying ’too expensive'. In this TV commercial, we wanted to show what we think is too expensive. What would you label as ‘too expensive’? Share your opinion on www.zuteuer.ch

Client: Denner AG
Agency: Rod Kommunikation AG
Director: David Constantin
DoP: Filip Zumbrunn
Producer: Sophie Toth / Shining Pictures